Inspiration and Innovation in Italy
The Kesseböhmer Group looks back on the tenth edition of Sicam, the trade fair for suppliers to the furniture industry, in Pordenone, Italy, with great satisfaction. Kesseböhmer GmbH, Bad Essen, and Holzwerk Rockenhausen used the platform in October 2018 to nurture and intensify relationships with their partners. Burkhard Schreiber, CEO, described the quality of the meetings held in Italy as “very promising”.
They primarily revolved around two topics which can be listed under the strong trend towards customisation: a new shelving unit, which Kesseböhmer is manufacturing to meet customers’ wishes in various geometries and sizes of uprights, profile cross sections and surfaces thanks to their particular skills in metalworking and finishing, and secondly around the combination of wood and metal. This is more topical than ever, according to Schreiber, and is tapping into the potential created by the synergies with Holzwerk Rockenhausen which emerge within the corporate group. The subsidiary once again demonstrated its innovative potential for developing customised solutions in interior fittings for drawers and base unit pull outs at Sicam under the slogan “Wood is our passion – tailor-made in Germany”. The combination of solid wood and metal was particularly well received again, as was the idea of continuing the on-trend horizontal lines, which are created on the fronts by oversized drawers and pull outs, on the inside.
New topics for communication introduced
“While we were in Italy, we were able to convey strongly that the corporate grouping of a woodworking and a metalworking company results in a diverse base for almost limitless customisation and adds value for our customers,” said Schreiber. The positive feedback from customers and partners also showed that the new topics for communication are being well received.
At Sicam, Kesseböhmer displayed comparable fittings for 60 cm base units with pull outs next to the “blind corner” directly alongside their “LeMans” corner unit pull out, clearly demonstrating that the “LeMans” offers up to 70 percent more storage surface. Next to this was the reasoning behind the two-part “Tandem” fitting which offers a view of the food stored inside it that is twice as good compared to a larder unit with pull outs or shelves.
Kesseböhmer feels at home in Northern Italy. This was the tenth time that the company had invited numerous customers and partners to their showroom in Motta di Livenza on the Tuesday evening for a relaxed get together. “I had the feeling that our guests were enjoying themselves very much again this year,” said Burkhard Schreiber happily. And that was the most important thing for the host.